The Destructive Art of Saving Face
One of the hallmarks of Chinese culture is the need to “save face”. I’ve seen this close up – by actually traveling to, and living in, China over a number of years. To a westerner this can seem counter-productive. And it is.
In fact, I recall hearing a true story of a Chinese man in Malaysia. He had a tough life, but he worked hard. He even started his own business. But when it failed, he felt so ashamed as to his loss of “face” that he felt compelled to emigrate with his young family to New Zealand – where he started a new life and learned a new language. The story ends well, because this man fulfilled his dreams on faraway shores.
One of the reasons America has been so successful at business is because there is no shame in failing at business. In fact, successful business men and women take great pride in wearing past failure as a badge of honour. This healthy attitude to failure – as a lesson to be learned, rather than a death sentence – is perhaps one of the most important ingredients for a culture that encourages, celebrates and reward success.
It’s a pity such an “anti-face-saving” attitude cannot also be applied to war. Take the war in Afghanistan (if you can call it war). Here you have a situation where defeat is the obvious future outcome. Foreign forces are attempting to force democracy on a nation and culture that is fiercely independent, and who are fighting a war of resistance against foreign occupiers. No one has beaten the Afghanis – neither the British or the Soviets before, nor the US-Nato alliance this time.
But this war is not about victory any more – if it ever was – but about saving face. It’s about not having to admit it was a mistake. It seems our “dear leaders”, those non-participating “warriors” of the political class, are incapable of saying they screwed up, and would rather send more men and women to risk their lives for a hopeless cause – rather than simply pull the plug and go home .
Brendan O’Neill makes this point forcefully in his essay: Dying For a PR Win in Afghanistan
P.S. I think it would make good public policy if, in any war, the political class were forced to participate, by either enlisting themselves (if young enough) or sending at least one of their own children into battle. I think this small change in the “rules” would go a long way to ensuring war was only ever a policy of last resort. Such a change in policy could even be termed “Leading From The Front!”

